Without the need for face-to-face contact, memes can express a shareable feeling or emotion through comedy. For people in recovery, anonymity is also a vital aspect of their recovery, and memes can be a strange and darkly humorous way to process and share experiences.
Andy Hines started to gain more recognition for his memes after launching @heckoffsupreme in 2017. He was hired to write for a company's social media site. Mr. Hines said he made memes because "it feels good. One of my big problems is that I bottle things up. It’s not easy for me to directly open up about things all the time. This is a really good way to do that.”Mr. Hines aided in the popularization of the alt-comedy genre in this way.
One of the most underappreciated resources available to those in early recovery is laughter. This physical reaction has therapeutic properties, and the old adage that "laughter is the best medicine" holds a lot of value.